I chose to create an interactive magazine advertisement, that would correlate with the add behind it by adding a watch to the person in the photo. The ad would then open up and have two stickers and a pop out watch.
The stickers and pop out are meant for guerrilla advertising. The stickers would be added to photos in public and the pop is meant for mannequins. If the user uploaded the photo to the site or had the pop out on their wrist upon entering, they would receive a discount to the museum.
The final piece is an example of a tin the museum's brand of watch would be sold.