Washington Metropolitan Area Transit Authority (WMATA)

  • Washington Metropolitan Area Transit Authority (WMATA)
    Rebrand marketing materials. Pocket guide, fare card, and information brochure.
  • The three specific proposed design areas I was asked to target were the personal fare cards, an informative booklet, and an informative brochure. The target audience is as broad as possible. More than 12M people view Metro materials in an average month. Strong, successful information design was imperative to cater to the varied audiences. Through successful layout design, the final solution informs and directs the users of the Metro system with an easy to read and understandable design solution.