My client, Washington Metropolitan Area Transit Authority (WMATA), requested to have their marketing and branding materials redesigned. The three specific design areas I was asked to target were the personal fare cards, an informative booklet, and an informative brochure. The target audience is as broad as possible. More than 12M people view Metro materials in an average month. Strong, successful information design was imperative to cater to the varied audiences. Through successful layout design, the final solution informs and directs the users of the Metro system with an easy to read and understandable design solution.