Creative Director for the online 2010 Holiday campaign for Walgreens. Developed custom extension of the in-store holiday mascots (internally named “Suzette and Buck”) applying them to all digital touchpoints. The Holiday shop launched Thursday November 4th with 10 themes highlighted gift giving categories. 4,000+ products were featured in the shop, plus additional Deal of the Day promotions. Overall online holiday sales saw a huge lift adjusted year over year.