The Wonder of Words (WOW) Festival is new as of Fall 2012 created by the Downtown Events Group. The logo and creative was designed by outside companies. In-house I worked on using the logo to create signage that could be used at the event. I wanted them to be timeless as they are costly. In the coming years they may need to add signage for alternative sponsors but there is a base and a template that can be used for the coming years.
I created additional banners and signs but am only displaying a small sample below.