WAY 2 GO

The WAY 2 GO campaign was created to help children learn about finances in an exciting way. It is designed to cater to the need of children ages 6-10 and includes instructions and tips for parents. Created to work along side of JIF peanut butter using their jars and creating its own packaging and labeling system that is customizable to each child. The child will learn about finances and in addition also give back to the community through their give jars. The child is supposed to fill the give jar with 15% of their earnings. Once the jar is full take it to the back to trade in the coins for dollars. Then they can print off a return label offline to send the money to JIF and then the money will be used to send jars of peanut butter to kids in need. In return the child would also receive a photo of the child they helped.