WAI Operations Summit & Wire Expo 2012 Campaign

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Created: 02/03/13
Last Edited: 02/03/13
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Description
Samples from the strategic marketing campaign to promote the WAI Operations Summit & Wire Expo 2012 trade show event in Dallas, Texas, USA.
  • Advertisements
  • Attendance Brochure
  • Postcards
  • PRSA CT Chapter 2012 Mercury Awards—Best in Show: Strategic Campaign
    PRSA CT Chapter 2012 Mercury Awards—Marketing Products and Services: Gold
    Samples from the strategic marketing campaign (attendee brochure, print advertising, and postcards) to promote the WAI Operations Summit & Wire Expo 2012 trade show event in Dallas, Texas, USA.
    Responsibilities | Layout and file preparation for sales mailing materials (letters, fact sheet, exhibitor license, floor plans); in-house advertising management; outside advertising file preparation; design and layout of direct mail pieces (brochure and postcards); creation of small banner ads for wirenet.org; and design and file preparation for on site trade show graphics and posters.

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