The new network was to present one global voice to the population about
what is happening in their world.
To design an identity and collateral to market a new television network to potential
consumers and cable companies.
The overall concept was to create pieces that relied heavily on powerful imagery
whether through its content, color or underlying meaning. This imagery was
combined with graphic elements initially developed during the stationery phase
of design. By combining these two elements with a simple and clean layout, the
message was easily delivered and understood.
The mark was created from the simple universal symbol for conversation; the speech
bubble. The brand continued to be developed and consists of four major components.
1. The image; 2. A block of color with one corner cut at a 45° angle; 3. A second
block of color with the corners intact; and 4. A series of plus signs that which can
overlap elements one or three.
Calibri and Serifa
Illustrator, InDesign, Photoshop