This is a redesign of Vitality, a magazine delivered 3 times each year to over 1.1 million CareFirst BlueCross BlueShield member households. I was responsible for the concept and execution of the redesign, including the logo. The magazine is produced by a third party under my art direction with the exception of the cover, which is produced in-house. The examples shown below are from our first issue featuring the redesign, so the layouts were done by our third party under my direction, using the style guide I provided.
The old Vitality, while printed in magazine format, was less a magazine and more a newsletter lacking organization. The old design was dated and lacked hierarchy and visual interest.
The new layout was designed to be more contemporary and user-friendly. The magazine is divided into 3 main sections – a Member Update,a feature article relating to the cover, and a series of departments featuringmini articles. All the sections and departments are color-coded for easy navigation. Color choices and typography all comply with health literacy standards.