Vitality - Magazine Design

  • Vitality Magazine
    Magazine redesign

  • This is a redesign of Vitality, a magazine delivered 3 times each year to over 1.1 million CareFirst BlueCross BlueShield member households. I was responsible for the concept and execution of the redesign, including the logo. The magazine is produced by a third party under my art direction with the exception of the cover, which is produced in-house. The examples shown below are from our first issue featuring the redesign, so the layouts were done by our third party under my direction, using the style guide I provided.

    The old Vitality, while printed in magazine format, was less a magazine and more a newsletter lacking organization. The old design was dated and lacked hierarchy and visual interest.

    The new layout was designed to be more contemporary and user-friendly. The magazine is divided into 3 main sections – a Member Update,a feature article relating to the cover, and a series of departments featuringmini articles. All the sections and departments are color-coded for easy navigation. Color choices and typography all comply with health literacy standards.
  • First issue our third party vendor created from the final template (above), detailed instructions and design board I provided.
  • Color-coded sections and departments make navigation easy.
  • Feature article relating to cover. The feature article looks inviting and very different from the Member Update to signal a transition to another section of the magazine. The relation to the cover also gives more meat to the magazine.
  • Detail of feature article call-out.
  • Example of a department spread.