This is a personal identity system created to represent the fusion of two cultures: Peruvian and American. Here, the design process for the creation of the logo is shown along with the final product. The chakana (a symbol of the Inca civilization) was used as the focal point, from with the rest of the logo grew. The chakana is featured prominently because the Peruvian side of my culture is quite strong. The three stars represent the introduction of American culture into my life. After the logo was created, a stationery package and paper toy (promo item) was developed. The package includes a letterhead, #10 envelope, custom "thank-you" bookmark and envelope set, and business card.