Violette Chocolatier - Branding Concept
The objective of the project was to design a classic and memorable identity that can portray a strong visual brand for Belgian Chocolate Company. My intention was to create solid identity that is practical, clean, and consistent through all applications. Violete’s visual identity represents what a company is in relationship to their products and philosophy. I used an Art Nouveau style since the company was established during that time. I used Alphonse Mucha’s work (1860–1939) as an inspiration for designing the company logo.