Concept Brochure & Packaging, Boardwalk and Bordeaux?
Monopoly is an iconic board game by Hasbro that conjures nostalgic images from childhood. In an increasingly digital world, Hasbro's challenge has centered on how to maintain the appeal of its board games.
Design Objective: Increase the appeal of Hasbro boardgames to an adult audience over 35 with a conceptual brochure. Keep the design light & playful. The final deliverable was a wine guide in the motif of the game where each property is paired with a specific varietal of wine. The accompanying wine bottle packaging complimented the brochure.