Vigilant Healthcare Staffing is a new home care agency striving to make a positive change and shift in the home care field by providing honest and trustworthy care along with an expert staff that is passionate about caring for others.
Rachel Martin Design was hired to help develop a complete new brand, brand story, mission, stationery system, brochure, advertising, marketing plan and website for the new home care agency. The new logo uses a portion of the letter “V” from the word “Vigilant” alongside an abstract heart that portrays the credible and caring staff giving a friendly and welcoming hello. The tagline: “Your Life. Your Care. Your Way.” gives Vigilant Healthcare Staffing’s clients a sense of purpose and ownership over their important decision for a home care provider. RMD designed the materials to communicate and differentiate Vigilant Healthcare Staffing from similar practices with a down-to-earth, transparent and honest approach giving a sense of peace of mind and comfort to their audience.
Designer: Rachel Martin
Copywriter: Patrick Saleeby