Publication & Editorial
fitness : inspire : women : awareness : collaborative
A collaborative effort, Vie Magazine was created to address a new sub-culture of woman. She is part of a growing audience made of young, professional women, who are athletic yet stylish with long-term life goals as well as short term ambitions.
A collaborative effort, vie was designed for the active women who is fitness driven, and intelligent. A friendly, trainer tone is achieved through referential material on fitness, adventure, life essentials, social awareness, and wellness. The visual language relies on masculine elements balanced with femininity.