Publication & Editorial Design
A collaborative effort, Vie centered on the growing culture of the modern woman. She is young, professional, fitness driven, and stylish. Editorial content includes articles for the socially concious woman who has long-term goals as well as short-term ambitions. The copy embodies the trainer with a tone achieved through referential material on fitness, adventure, essentials, and wellness. The visual language relies on masculine elements balanced with feminine accents and photography.