Vertical brand redesign

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Created: 02/24/12
Last Edited: 12/04/12
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Description
Complete redesign of the Vertical brand identity encompassed a refresh of the logo, positioning and tagline, collateral design, website design and development of a comprehensive brand guidelines.
  • Unifying the brand
    Vertical, a unified communications company, had several product lines all with seemingly disparate identities and communications across collateral and various web properties. With a strategic platform in place, Wonderful helped codify the company’s offerings into a single relevant brand proposition, redesign of their brand identity from logo refresh, print collateral, and consolidation and design of the entire website.

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