Venture Deeper

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Created: 02/12/12
Last Edited: 11/21/12
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Description
Brand development and direct mail for ACA International's 2012 Convention and Expo.
  • Venture Deeper
    Direct mail promotions
  • ACA's 2012 convention uses deep-water exploration as the metaphor encouraging members to join each other in an event filled with collaborative learning and professional development.

    A set of five oversized postcards with vivid undersea imagery are being mailed monthly to promote curiosity about the event.

    The exhibitor prospectus uses various coatings and textures to enhance the vivid underwater photography. The cover is varnished with a UV texture to create a rippling effect. The inner pages use a combination of flood aqueous and spot dull varnish to enhance various photographs and important details.
  • The exhibitor prospectus uses various coatings and textures to enhance the vivid underwater photography.The cover is coated with a UV texture to create a rippling effect. The inner pages use a combination of flood aqueous and spot dull varnish to enhance various photographs and information blocks.

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