ACA's 2012 convention uses deep-water exploration as the metaphor encouraging members to join each other in an event filled with collaborative learning and professional development.
A set of five oversized postcards with vivid undersea imagery are being mailed monthly to promote curiosity about the event.
The exhibitor prospectus uses various coatings and textures to enhance the vivid underwater photography. The cover is varnished with a UV texture to create a rippling effect. The inner pages use a combination of flood aqueous and spot dull varnish to enhance various photographs and important details.