- These were done during my last semester at Utah Valley University in Jim Godfrey's Design in Advertising class. For each ad campaign, we were given the product and we were asked to concept and design everything from the ground up.Instructor: Jim Godfrey
- This fictional m&m campaign was designed to go along a freeway. The concept was based around the fact that many people organize candies into colors before eating them. Each ad shows driving-related "Munch Moves" that people could use while they ate m&ms on the commute. This campaign could be used in a variety of other environments, each taking on the theme they were placed in — campuses, sporting events, etc.
- A fictional consumer ad for Lifeproof phone cases. This ad focuses on the waterproof aspect of the cases by placing an easy-to-identify pop culture icon (The Wicked Witch of the West) inside the protective barrier of the Lifeproof case. The copy at the bottom further explains its meaning, while adding a call to action with a social media component for good measure.
- A fictional banner ad for one of Polaroid's newest products, the Instant Digital Camera. Since they were marketing this as being, "...great for special events," I placed it in a party atmosphere, while leveraging the current wedding/event trend of photo booth rentals. The banner is 160px x 600px.
The banner would begin playing when the page is loaded/reloaded.