Vapur® Element™

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Created: 09/07/12
Last Edited: 10/07/12
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Description
Vapur® is a product design lab currently focused on perfecting the foldable water bottle.

As Creative Director at Vapur, Frez Ferrino was tasked with leading the creative team on product design, packaging, merchandising, advertising, campaign assets and sales/marketing collateral.

The project was to advance the existing 'Anti-Bottle' for sports and outdoor users and to successfully bring to market the improvements without downplaying Vapur's signature product, the Reflex.

The result is the Vapur Element™ featuring the iconic SuperCap™, increased water capacity (0.7L & 1.0L) and 'Ascent' graphic design treatment. Available in Water (Cyan/Electric Green), Wind (White/Hot Pink) and Fire (Cool Grey/Red), while supplies last.

The Vapur Element is available for purchase HERE.

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Credits:
Chief Creative Officer
Jason Carignan

Creative Director
Frez Ferrino

Marketing Manager
Jenny Guy

Senior Designer
Grant England

Production Assistant
Brad Yajima

Digital Production Manager
Guy Espinoza

Lifestyle Photographer
Emily Ibarra
  • Vapur® Element
    Product Design, Packaging, Merchandising, Advertising, 
    Lifestyle Photography, Sales & Marketing Collateral
  • Vapur® is a product design lab currently focused on perfecting the foldable water bottle.

    As Creative Director at Vapur, Frez Ferrino was tasked with leading the creative team on product design, packaging, merchandising, advertising, campaign assets and sales/marketing collateral.

    The project was to advance the existing 'Anti-Bottle' for sports and outdoor users and to successfully bring to market the improvements without downplaying Vapur's signature product, the Reflex.

    The result is the Vapur Element™ featuring the iconic SuperCap™, increased water capacity (0.7L & 1.0L) and 'Ascent' graphic design treatment. Available in Water (Cyan/Electric Green), Wind (White/Hot Pink) and Fire (Cool Grey/Red), while supplies last.

    The Vapur Element is available for purchase HERE.
  • Credits:
    Chief Creative Officer
    Jason Carignan

    Creative Director
    Frez Ferrino

    Marketing Manager
    Jenny Guy

    Senior Designer
    Grant England

    Production Assistant
    Brad Yajima

    Digital Production Manager
    Guy Espinoza

    Lifestyle Photographer
    Emily Ibarra

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