We now understand exactly what the term “a circus life” means… we lived through it. Introducing Valitar, a traveling circus show combining 55 horses of various breeds with 28 of the most talented human performers from around the world. The branding and identity was inspired by the original script which transported the audience to a magical civilization somewhere in ancient Greece. The brand was given added dimension by expanding it to include two shields, a custom stone alphabet, and a set of icons that would weave the story line together. All of our creative and production resources were needed to complete a website, billboards, ads, interior and exterior signage, program, and VIP sub-branding before opening day. Detour Photography was instrumental in capturing behind-the-scenes and show imagery that was used in all collateral, press kits, and throughout several television commercials.