Vagabond Travel Guitars Branding
Kevin Smith developed the very first travel guitar called the Vagabond Travel Guitar. With it’s popularity over the years Kevin relied on word of mouth and trade shows to sell these little gems. Over time many larger manufacturers such as Taylor and Gibson developed their own versions of the travel worthy instrument. Kevin realized it was time to step up his game to battle declining sales. We helped Kevin re-brand his instrument, developing a post card series focusing on key benefits such as collectability, craftsmanship and endorsements. In addition we created a product brochure and hang tags.