The client was CityTV, which is the local cable station for the city of Santa Monica. They were asking for a new logo to replace the 2010 logo of the Santa Monica Vote portion of their TV programming and website, http://www.smvote.org. SMVote provides the city residents with their local political/election news.
Working in a team, we had to do research on Santa Monica's demographics for CityTV's Santa Monica Vote program. We also did research on it's competitors, color palettes and other political branding, keeping in mind these are logos meant for TV/web. While my logos weren't selected by the client,
I was able to explore a direction that I haven't too much.