VOTE 2012 Logos for CityTV

  • CityTV is a local cable station for the city of Santa Monica. They were asking for a new logo to replace the 2010 logo of the Santa Monica Vote portion of their TV programming and website, http://www.smvote.org. SMVote provides the local political and election news for the residents of the city of Santa Monica, CA. 
     
    Working in a team, we had to do research on Santa Monica's demographics. We also did research on it's competitors, color palettes and other political branding, keeping in mind these are logos meant for TV/web. While my logos weren't selected by the client, I was able to explore a direction that I haven't too much.

    Client: CityTV | http://www.smvote.org
    Director: Robin Gee (Cable TV & Public Info Mgr of City TV)
    Instr/Dir: Richard Khanbabians, AiCALA
    Concept/Designer: Chris Cappilla
  • Option 1
  • Sketch   |   Rough   |   Final BW
  • Noticing that there are different types of red, white, and blue used for political branding, such as a vintage look (washed out colors/off-white), traditional colors (primary colors), and modern colors, I went with the modern, more vibrant red and blue to stay current and what's NOW.
  • Mockup
  • OTHER LOGOS PRESENTED TO CLIENT
  • Option 2
  • Variations
  • Option 3
  • ROUGH DESIGNS THAT DIDN'T MAKE THE CUT
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    Thanks for viewing!