Ushynii

For this challenge I decided to make a logo identity system for an imaginary company entitled Ushynii. I created a business card, website, packages, earring cards, and sales tags for the products. The name Ushynii is a stylized way of writing “ooh shiny” which reflects the glimmer of the materials that the jewelry is made of. The logo is a vectored version of a hand drawn font that I created. I used the logo as a repeating pattern on the uniquely shaped packages to add name recognition to the product. The packaging comes in three sizes, each one having an elegant black covering that can be removed. Each package features a different colored box when the black cover is removed. The business card, earring card, and tags have a black and teal color scheme, to create unity between the designs.