User Experience Design

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Created: 05/18/11
Last Edited: 12/29/11
Views: 87
Appreciations: 5
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Description
While at Motorola, I was instrumental in the development of the color, material and finish strategies. I provided trend analysis on consumer preferences in color and finishes and created product branding strategy that helped marketing provide rationale to the customer for design solutions.
  • Visual Brand Strategy

  • Using perceptual mapping and various methodologies for Motorola and Lenovo consumer products,
    I created narratives based on trend research and analysis providing marketing with viable rationales and storytelling which helped to validate product solutions.

     

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