Real Estate for Urban Lifestyles
strategic brand position and visual communication platform
Urbanspace Realtors, a multi-million dollar, boutique residential and commercial brokerage required a brand overhaul for reaching their next set of business goals. As Austin, Texas becomes a leader in metropolitan downtown living and becomes the nation's second fastest growing market, our brand must move forward. Through refreshed, lifestyle oriented imagery, fun playful graphics, and a new urban aesthetic we brought life to a new strategic position. We chose to focus not on square footage or room ratios, but on quality of life, accessibility and a sustainable city standard of living.
As the leader of an in-house team, we created new print programs, lifestyle guides, signage and advertising platforms to communicate this new way of thinking about property. Ultimately growing the Urbanspace Brand into the new standard for downtown living in Austin, Texas.