Urban Hund Matchmaking Guide [Print Catalog]

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Created: 10/07/12
Last Edited: 11/15/12
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Description
Lifestyle catalog for pet fashion brand

Client: Urban Hund
Role: Creative Direction, photography, copy, production
  • BE COOL. BUT DON’T CHILL. | I’m the new kid on the block, the Urban Wrap. I’d describe myself as warm and inviting. The 100% 14w corduroy exterior makes me fashionably forward. But people always say it’s the inside that counts. And in there, I’m nothing but cozy fleece. Connecting with me should be a snap (actually I have velcro closures, but you get the idea).

  • I PUT MY THING DOWN, FLIP IT AND REVERSE IT Hey young pup. Size me up. I’m kinda like those old-school Classics, but I change with the times. I’m the Leather Reversible. I make a canine fashion statement with my fresh,
    bold colors and design. Plus, I debut some innovative nickle clasps and buckles. Stars or stripes? How ‘bout both?!
  • I LOOK GOOD IN LEATHER Some might say I’m a Classic. I’m soft, supple and break in nicely. Durable? Check. Top stitched all around. Plus another layer of contrasting leather on the reverse side. Satisfaction guaranteed. Hey, did I tell you that Jack Russell once cast me as the “lead” in Air Bud?
  • SOME CALL IT PUPPY LOVE | I’m kinda new to this world. I’m the fall offspring of the Classic family. Yeah, people say I look a lot like my parents. But I’m part of a new generation! I have my own identity! I’ll lead by example. Dogs (and those wonderful food carrying humans) will take notice. I bet my substance (leather) and style (fabric design) will do that for me.
  • THE ATHLETIC TYPE  I seek a canine partner for a brisk jogs and sunlight basking. That you? Then try me on for size.
    Say hello to the Urban Sweatshirt. Sure, I can be considered sportwear, but I’m much more than that. Check out my
    double-stitched cuffs and hems. Want more? Consider me 100% cotton baby. You can sport me anywhere.
  • I’M GOING TO DRESS YOU UP WITH MY LOVE  I’m no Material Girl, but my fabrics are plenty fashionable.
    I’m the Urban Sweater. My specs: mid weight, cotton/acrylic blend, cut higher along the bottom for comfort,
    and machine washable. I like feel comfortable both inside and out. City dogs are usually my type. We fit nice together.

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