Best practices research. Looked at wide-ranging initiatives in urban redevelopment, city-branding, placemaking, leadership + development groups (CEOS for Cities), and current events / trends world-wide.
Conducted 'visioning' session with client to better understand design intent not only of client, but also of end users. Working in Chicago for a development in the Middle East proved challenging in attempting to maintain a true understanding of site, client, culture, and necessary vs. desired outcomes for both the design team and client team.
Detail of results from visioning session with client.
Site analysis developed thru zoning diagrams, diagramming movement of people and traffic (shown).
Concept options for Brand Story development and implementation. Develops timelines of Islamic History & Islamic contributions to Academic studies as placemaking tools.
Detail of Academic Studies as zoning tool.
Framework developed to employ Brand Story throughout site.
Detail of Framework. Site organized through common zones and sites throughout. Neighborhood centers, installations, trail markers, and engagement opportunities would all reference back to central plaza. Plaza anchors site, organizing features draw residents & visitors throughout the site.