The goal was to create a name and look that would appeal to individuals as well as businesses in the Chicago area. solution: We came up with the name "Urban Decompression," which plays on the double meaning of "decompression"– a reference to relaxation as well as to a massage term. Colors used are in the green earth tone palette. We wanted to use a sophisticated set of colors while avoiding blue, which is often used by spas. The bars represent the decompression of the spine.