University Center Logo & Brand Identity Materials

These designs were developed for the 2011-2012 James R. Connor University Center re-branding project.

The font for the logo was chosen because it is featured on the directional signage throughout the building, as well as in many other University-wide designs. We thought it would be the most effective choice in terms of consistency within the building, while also staying coherent with the University as a whole. The circular shape also represents the central location of the building on campus as well as the iconic arch on the building's roof. Lastly, the black and purple intertwining swoops reference our University's school colors while also symbolizing the coming together of diverse groups to unify as a student body.