Two 6 x 32" accordion-fold brochures promote the courses and community
offered by this international university campus in Hawai'i.
These colorful, informative digital illustrations have the ability to be re-sized for various applications and communicate in place of a lot of text, making them highly adaptable and versatile for an international student population.
The red brochure conveys the university's unique, semi-linear course structure, which allows students to build a more personalized degree. Colorful, intertwining paths weave elements of various courses of study—sports, language, medicine, the arts, and agricultural sciences. The style is meant to draw in both students and parents. For the parents, it includes a visual explanation of the unique course structure. For the students, an enticing explosion of color, complex textures and layers, and language that they can relate to. The globe at the end of the illustration features words like "justice, compassion, film and counseling" formed into a sphere to remind both students and parents that the skills and talents they're learning and practicing are being used to impact the world. The university recognized and wanted to emphasize that the students' education doesn't end with their degree. After graduating, each student goes through a process of discovering how they fit into the bigger global picture.
The green brochure introduces the campus surroundings in their island community. The campus is situated near the docks where tourists come to explore the historic areas of the downtown area. A favorite sushi restaurant is highlighted as one of the distinctive buildings in their Hawaiian village—a tiny shop frequented by students and surfers on a daily basis. The dotted lines stretching along the horizon connect the students from their previous place of study, to their future campus, as one of their degree requirements is to study abroad on at least four continents. This colorful depiction of the island provides a welcoming preview of potential students' experiences on the island.