Univers Typeface Promo

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Created: 11/15/11
Last Edited: 04/03/13
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Description
This project was a student assignment with the purpose of promoting a typeface of the student's choice. The goal was to exhibit the typeface in a way that shows its usability and versatility along with incorporating a common theme and visual aesthetic uniting the poster and booklet page layouts.
  • This poster/booklet combination was a class project to promote a font family package to other designers on behalf of the type foundries that made them. In my case, I chose to promote the Univers typeface, with its condensed fonts as the focal point. I chose to develop the theme of presenting Univers in a classification system much like the periodic table of elements. This was due to the fact that Univers was the first typeface to have numeric classifications for its different fonts.

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