Uncommon Grounds

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Created: 10/10/11
Last Edited: 11/20/12
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Description
Uncommon Grounds Coffeehouse image revamp and ads for local distribution.
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  • Uncommon Grounds Coffeehouse
    Student project - Image revamp and advertising
  • This was a student project - to choose a local coffee shop we love and create three ads for them. I took it a step further, creating a bit of a new identity as the current one at the coffee shop is not entirely cohesive. They have a strong sense of history and a retro vibe, the actual place is warm and inviting. I used a warmer color scheme and a typeface that complements the style of the place.

    Each ad plays on the theme that there is something for everyone, the coffeehouse is a great place to visit any time of day and for many occasions.