Umbra is an online umbrella creating company that allows customers to customize their own unique fashion accessory. Customers can choose preloaded patterns and colors from Umbra's website, or upload their own designs. When they receive their umbrella, each purchase comes with a custom tag that reflects the pattern/color on the umbrella. This tag also functions as a keychain, and has the company's information on it.
This design consists of a very clean and simple identity, and the subtle pattern carried throughout also reflects the circular elements in the logo. The bright splashes of color and imagery appeals to a younger female audience, but is not overwhelming in design. The website is easy to navigate, and is designed to be mostly maintenance free.