USPS Rebranding

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Created: 08/23/12
Last Edited: 11/22/12
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Description
The rebranding of United States Postal Service is aimed at people who enjoy sending and receiving physical letters. This audience understands the value of hand writing as well interpersonal communication. With the rise of technology and emails, USPS will use this campaign to emphasize the importance to “stay in touch” with both the tactile quality of mail as well as relationships built upon those pieces of communication.
  • USPS Rebranding
    brand identity system
  • The rebranding of United States Postal Service is aimed at people who enjoy sending and receiving physical letters. This audience understands the value of hand writing as well interpersonal communication. With the rise of technology and emails, USPS will use this campaign to emphasize the importance to “stay in touch” with both the tactile quality of mail as well as relationships built upon those pieces of communication.

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