Upcycle Craft Co is a jewelry design company that creates industrial chic jewelry out of recycled bike parts. Created with the goal of re-purposing wasted materials into unexpectedly beautiful pieces, Upcycle Craft Co. does exactly what the name implies -- it upcycles! The project includes the logo design and entire branding identity for in-store point-of-sale displays and online ecommerce. The entire design caters to our target market of bike enthusiasts and urban-chic buyers. Paper products for the line are all recycled, keeping with the brand philosophy of recycled materials. The web design will include moving elements of the main recycled materials - cogs centered around a bike wheel Jewelry created from bicycle parts that would be in the landfill.