Designing for Social Change. Environmental sustainability, youth education, and personal well being — each of which are causes that Upcycle benefits daily. This non-profit organization embraces progressive methods to create and restore bicycles from discarded landfill materials which are given back to communities across the country. With such limited funding, their promotional work and online presence are their two most valuable means of communication and personal interaction with their audience. Through strong language and imagery, all components of the brand design reflect the charm, integrity, and ethical values that lie at the heart of their work.