UNIQLO UT Digital Campaign

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Created: 06/14/13
Last Edited: 06/22/14
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Description
A digital campaign to help raise awareness of the UNIQLO brand and increase awareness of the UT sub-brand through the use of mobile and social media.
  • Digital Campaign for UNIQLO's UT sub-brand
     
    One of the proposals created in collaboration with INENSU London for UNIQLO. The brief was to create a digital campaign to help raise awareness of the UNIQLO brand and increase awareness of the UT sub-brand.
     
    The concept was based around a simplistic slot machine mechanic involving a free-to-play app where users have the chance to win rare and limited t-shirts while pushing the brand's online mobile experience through social media.
     
    A minimalistic flat colour grid was designed keeping on brand with UNIQLO's colourful personality and distinctive style.
     
     
  • Store display featuring QR code linking to the app/site.

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