FallFest is the largest on campus event at the beginning of every school year at UNC Chapel Hill. Its primary purpose is to provide a fun event to students during move-in weekend free of alcohol and encourage participation and interaction amongst the community. The event also gives student organizations, University departments, and local businesses a creative way to inform and recruit new members and customers.
The student designers at Marketing and Design were encouraged to submit poster ideas for the event, and the chosen design was to be the basis of FallFest branding and promotion for the 2012 school year. Of the two poster designs I personally submitted, the leaping ram was the ultimate choice of the FallFest committee, and a series of promotional items and graphics were produced for the event.