Typographic Studies 2

FIELDS:Typography
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Created: 04/22/11
Last Edited: 12/04/12
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Description
This project is a study into the works and approach of some post modern designers like Stefan Sagmeister, David Carson and Katherine Mc Coy through interpretation of quotes. I did this by experimenting with type and establishing a visual language as per the subject. I decided to explore the aforesaid in different medias- 3 dimensional, print and animation.
  • Typographic Studies 2 
    Post Modern


  • Goal: Study different type experimentations by designers and create type studies based on this research using
              quotes.
     
    Media: Poster + Animation + Installation

  • Quote 1:

    I've interpreted the quote by Gloria Steinhem, "Male silence is not the same as listening." In this piece, I've used type as image and established a relationship between my opinion and the elements used to express it.

    *Based on type experimentations by Stefan Sagmeister.
  • Quote 2:

    The text in this piece is a quote by Oscar Wilde, "Disobedience, in the eyes of one who has read history is human's original virtue. It is through disobedience that progress has been made. Through disobedience and through rebellion." 
    This means breaking rules in the past has benefited mankind. Considering todays times, I have interpreted this quote in contrast to the actual mentioned approach. The visual interpretation expresses the main cause and consequences of global warming which is a repercussion of disobeying the rules of nature. Each word is interpreted individually, but interdependent on each other. This creates the required holistic approach to convey the message and the study.

    *Based on type experimentations by David Carson
  • Quote 3:

    The text in this piece is a quote by Gloria Steinhem, " If women are supposed to be more emotional and less rational at the beginning of the menstrual cycle when their female hormones are at the lowest level, then why isn't it logical to say that in those few days, women behave the most like the way men behave all month long?" 
    This quote for me was like an unsolved problem where it wasn't easy to agree or disagree.The type experimentation goes back to the deconstructivist typography where the practice was more towards spatial and non linear process. 
    ‘Communication for the deconstructivist is no longer linear, but involves in-stead the provision of many entry and exit points for the increasingly over-stimulated reader.’ [Cahalan 1994, p.1] The page is no longer to be just "read" but also "perceived", beyond the pure textual content, into all of its associative conjunctions: We are meant to "feel" rather than"read" a page.
  • Above is a set of rough storyboards for the animation of Quote 3.

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