Typographic Magazine Ad

  • Typographic Magazine Ad
    Matthew Carter Article & Design
  • A magazine spread that is stylized and designed in reference to the works of Matthew Carter. Matthew Carter started off as a lead punch cutter and maker in his early years as a college student. As time and technology progressed he developed new forms of typographic solutions such as Bell Centennial; which is currently being used in telephone books today. The magazine spread talks about his life and career a long with hints of his design aesthetics. The lines that are streaked across the spread are in reference to the cathode rays that were used to print type on telephone books. Matthew Carter's invention of Bell Centennial allowed extra space in between letters for better legibility in small type casting.