Twinings Tea Rebrand

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Created: 08/17/11
Last Edited: 08/04/13
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Description
A Twinings Tea rebrand fitted for a younger demographic
  • This team project involved rebranding the well established Twinings Tea. We wanted to branch out to a younger demographic (young adults, working professionals) and chose to create that appeal through humor. We were inspired by dry British humor, and created a set of characters from an existing line of teas from Twinings. The concept was to "get into the head" of each of the characters, and so the cylindrical container lifts off, giving you a quip printed on each tea bag.
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