Brand book for Tulgey Wood Garden
Tulgey Wood Garden is the result of my last semester project to rebrand Cylburn Arboretum in Baltimore MD. Tulgey Wood Garden is a theme location where augmented reality (AR) is used to bring to life aspects of Alice in Wonderland, with a modern twist of the technological. The brand book expresses the warping of reality in the story as well as with AR in its non traditional format. In addition to explaining the logo and brand usage, the book displays pattern examples that will be used by the brand.