Triple X Condoms

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Created: 01/14/13
Last Edited: 01/14/13
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Description
Condom packaging to target three different demographics.
  • Triple X condoms were designed for three target demographics: the bachelor, the bachelorette, and the newly married couple. All of these people are highly sophisticated and have a lot of money so they want a quality product with a disguised look. Each condom box is covered in leather and once the outer wrapper is removed, the box is completely disguised while sitting on a night stand. To target each audience individually, the color scheme changes along with the sub-name of each, which is a word to describe each particular audience. 

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