Trident Vitality

Trident Vitality
Campaign


Trident Vitality was introduced with with three television spots- one for each flavor. While the spots were extremely creative, most consumers polled could not recognize what the ad was communicating. These ads were created to begin brand recognition. From the research, we found that customers were more likely to purchase a particular kind of gum if the packaging was familiar to them. The design of the packaging is key throughout each ad extension.