I belong to the Triangle Drupal Users’ Group (TriDUG), a local meet-up devoted to the Drupal content management system for the Triangle region of NC. Since the group is growing and looking for more ways to get involved in the local community, I volunteered to create a logo for the group to use in future communications and community events.
Tech group branding has a tendency toward a conservative design approach that can make them feel out of touch with contemporary design trends. I sought to buck that trend, especially with the knowledge that the group had tried to get a logo created previously but it had been unsuccessful.
The final design draws from the main colors of each of the Triangle’s three major universities: UNC, Duke, and NC State. It uses a simplified version of the Drupal mascot, Druplicon as well as the free, open-source typeface Deja Vu Sans, a derivative of Bitstream Vera Sans, to reflect the open-source origins of Drupal itself.