TriHealth Branding Campaign

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Created: 05/25/13
Last Edited: 08/20/13
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Description
TriHealth needed a new brand to strengthen the position of their health care system in the Greater Cincinnati region.

The brand launch included a new logo, identity, print, web, and email. One year later, 81% of consumers recognized TriHealth in the marketplace.

Logo/Identity won gold in the Annual Healthcare Advertising Awards.

Creative Director: Sara O’Neill
Copywriter: Karen Chakiry, Jeff Huser
Other: Turtle Pond Photography

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