Travelers' Roost Identity

Info
Statistics
Created: 05/13/13
Last Edited: 02/20/14
685
18
5
Description
OPPORTUNITY
Take an existing brand and create a new identity.

SOLUTION
I chose to rebrand Cracker Barrel Old Country Store. I dug deep into the company’s history and honed in on the fact that they cater to travelers. They pride themselves on their home-style cooking and country atmosphere. My new identity highlights the classic country feel in a modern, clean way. The rooster is a universal symbol of hospitality and the road leading into the rooster is a way to really show the relation to traveling customers. Branding it as Travelers’ Roost gives it the feel of belonging to all travelers as a place to have a good meal and feel at home. The tagline ‘Comfort Food’ supports the name and the mission of the company.

Published in [Brand] Magazine, Issue 10 The Animals
  • OPPORTUNITY

    Take an existing brand and create a new identity. 

    SOLUTION

    I chose to rebrand Cracker Barrel Old Country Store.  I dug deep into the company’s history and honed in on the fact that they cater to travelers. They pride themselves on their home-style cooking and country atmosphere. My new identity highlights the classic country feel in a modern, clean way. The rooster is a universal symbol of hospitality and the road leading into the rooster is a way to really show the relation to traveling customers. Branding it as Travelers’ Roost gives it the feel of belonging to all travelers as a place to have a good meal and feel at home. The tagline ‘Comfort Food’ supports the name and the mission of the company.

    Published in [Brand] Magazine, Issue 10 The Animals

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