J.P. Morgan Chase wanted to introduce a new travel rewards credit card
into the fold and see how many people liked it. There would be a banner
ad campaign and a landing page, so we got moving on it. The banners
played on the passions of Chase’s very own customers. The stories were
targeted toward the sites where the ads would be served. Blue waters for
travel sites, ski adventures for sport lovers, and fish markets for
foodies. I designed a landing page that incorporated the banners. Key
benefits and a large call to action were ever present on the page. We
were able to track which banners performed the best and applied our
learnings to Chase’s current suite of card products.
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