Trailhead Casino Branding and Collateral

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Created: 08/06/12
Last Edited: 11/22/12
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Description
A branding and marketing effort to help a casino win its bid for a license to operate in Kansas.
  • Trailhead Casino
    Branding for a Casino Seeking a Home
  • Marvel Gaming’s bid for a Kansas casino license included various out of home and advertorials to win
    the “hearts and minds” of the local population. The different pieces reflected Trailhead Casino’s potential commitment to job generation, local entertainment and outdoor lifestyle options, as well as upscale spa and restaurant options.
  • Out-of-home signage
  • Three of the many advertorials placed in South-Central Kansas newspapers
  • Property amenities logos
  • A two page spread targeting the local residents

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