Trader Joe's Rebrand

Info
Statistics
Created: 04/13/11
Last Edited: 10/02/12
1134
5
0
Description
Trader joe's is known for their amazing values and wide selection of ethnic foods. The design of the company seemed to be scattered. They have some maritime themes mixed with a dadaist approach of using victorian clipart which causes some inconsistency within the design.

In order for it to work together, the design needs to be unified so that the true theme of the store is revealed.
  • My goal was to rebrand trader joe's to make the logo consistant with the brand.

Discuss This Project: ( Comments)

You must to join the conversation.