Woolworths Touch

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Created: 08/30/12
Last Edited: 01/22/13
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Description
As briefed by Woolworths, each fragrance of hand and nail cream in the Touch range uses strong imagery to tell its own design story. Tight architecture and a constant colour palette then act as a framework to maintain continuity on shelf. Metal effect 60ml tubes stood up in a specifically designed Point of Sale unit further add to its unique shelf appeal, and three tubes packaged together make it a stunning instant gift.
  • Touch
    Creative direction, Brand + Packaging design. Client: Woolworths.
  • As briefed by Woolworths, each fragrance of hand and nail cream in the Touch range uses strong imagery to tell its own design story. Tight architecture and a constant colour palette then act as a framework to maintain continuity on shelf. Metal effect 60ml tubes stood up in a specifically designed Point of Sale unit further add to its unique shelf appeal, and three tubes packaged together make it a stunning instant gift.

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