Torro - branding

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Created: 12/05/12
Last Edited: 03/21/13
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Description
Branding Concept
A strong powerful look was needed for Torro. The emblem (bull) is stylized to portray power and attitude. The identity was built on classic racing associations of speed and colors, with a focus on a red and yellow color palette. The typeface and supporting icons created a contemporary language.

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